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SEO - Link Building - Tip: Why are keywords so important in directory submission? Using keywords that are part of your text for your directory submission improves the keyword relevancy that you use in the website title during the directory submission. When you make a directory submission you are building keyword relevancy for your overall website therefore increasing the visibility of your website to search engines. Some people make the mistake of over using their keywords and you can over use your keywords which may in effect penalize your directory submission so you do need to make sure you are correctly placing and using your keywords in order to improve your website rankings.

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