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SEO - Link Building - Tip: How can making directory submission be a tool for promotion? When you use directory submission as a promotional tool for your website you are also improving on your brand name. Branding is similar to the use of keywords in that it improves overall awareness of your business. When you use your business name in your anchor text for directory submission you are increasing the brand awareness of your business or business name. When you use your business name, your keyword targeting and gain link building within your directory submission process you are in effect building your brand name at the same time. As your business becomes more visible to more and more potential customers so does your business name and therefore you are improving your branding.

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