We research based on key terms, those are kind of your keywords, but there are just more specific words needed, as this is not directly related to your rankings and the search terms used by your potential visitors, these are the words we use to find the blog's that are related to your topic/site/niche market. The more specific, the more exclusively to your own topic the words we use the easier it is to find related blog's; for example: very technical terms; the kind of words people would only use whenever they’re indeed writing about your market.
We use 2 tactics to find the blog's:
We check the links of your competition and of the high priority sites about your topic; for example: Wikipedia; many blog's link to specific pages within Wikipedia about the topic. Your competition; for this we use your actual keywords, check in google who’s ranking for them on the top positions and check their links. This is a bit like fishing; not all of your competitors will have blog links, but those who do will give us a good list of blog's to look at.
This is only to compile a list of blog's, now we still need to check the quality of these blog's. Fortunately we have a program for this: Fast Blog Finder, you can use it yourself if you want just as well of course; just make sure you actually read the manual, otherwise you’ll end up checking tons of blog's that are not related at all and you’re still wasting your time.
The program checks for many different technical elements;
- First of all for dofollow of course (there’s not such a thing as a dofollow-tag; it’s just the easy way to say; ‘no use of the rel=nofollow tag’)
- PR of the actual page.
- PR of the blog domain – homepage
- Total amount of outgoing links per page : to add a link to a page with more than 100 other outgoing links is pointless
- Most recent post; to make sure the blog is still actively maintained, otherwise it’s very likely that nobody will ever approve your comment.
Without this program we would never be able to offer this service, as the checking it does would take, not hours, but many, many days to do it manually. Still, the results are not perfect, 2 most common problems;
- Whenever the program checks a blog page without any comments on it yet, it will mark it as being dofollow, while it could be that it’s in fact a nofollow.
- Not related; no matter how hard we try to research to related blog's only, a rather big part of them will turn out not to be related after all.
So, we still have to check the list we get from the program 1 by 1. While doing so we will make extra notations;
- we give them points for being related and of course delete those that are not.
- Same for the ones that don’t have comments on them yet; we check other pages of the blog with comments on them and delete those that turn out to be nofollow
- Not all blog actually give a direct link; the link will go to a profile page, as long the profile allows a bio and direct links to your web site, then the blog can still be useful
- Many blog's are part of a bigger community; bloglog of yahoo for example, some have keywordLuv; they allow keywords for the links etc.
- Some need login; many expect you to do a minimum amount of comment before they turn of the nofollow
- Trackbacks; if you have a blog of your own you really want this information, it is like an automated link-exchange between your own blog and the blog that accepts the trackback.
- Link drop; some allow links within the comment, we could drop a link here, but it is risky, so we don't do that the first, only when you're already accepted by the blog owner and when it is really appropriate
- Keywords; most blog's don’t accept keywords in the link; they want a name, but some do; we love these blog's!
How many blog's we will eventually have left totally depends on the topic, if the results are really poor we will do more results for a broader topic; instead of SEO-services; internet marketing. Still; this will surprise you, but in fact; the less blog's we find the better … really! Why? Well, the more blog's we find, the more competition you have the more comment postings it will take to out rank your competitors! Unless you are actually active in a very competitive market; for most sites just 4-5 really good, high PR blog's are enough to get incredible great results from the actual commenting.